Steel Blue Work Boots
The launch of Steel Blue’s Southern Cross boot is promoted in the TVC seen below. This ad also highlights the fanhood associated with the Steel Blue brand along with the boot’s legendary comfort.
Involvement: TVC Concept, Art Direction.
An educational look into the state-of-the-art material and technology that’s used to create Steel Blue boots.
Involvement: TVC Concept, Art Direction.
Product Photography Shoot.
Involvement: Art Direction, Photography Supervision.
Printed Marketing Collateral.
Involvement: Art Direction, Design, Finished Art.
